Our Culture
Our culture is about people.
Scot Kellogg, a West Michigan native from a family of builders, founded 616 REALTY. With a background in construction and a passion for real estate, Scot became a licensed Realtor® in 2001 and later obtained his broker's license in 2011.
In 2011, Scot established 616 REALTY with a dual purpose: to pursue his own real estate goals and to support other agents in growing their careers and businesses. He has fostered a welcoming environment that combines professionalism with a sense of family. Here, agents have the opportunity to develop their independent real estate practices while receiving support from like-minded individuals who are motivated and dedicated.
Today, our team at 616 REALTY consists of over 85 agents, each bringing their unique experiences and strengths to the firm. Together, we form an energetic team dedicated to delivering excellent service to our clients.
While we have individual businesses we also function as a cohesive team. We regularly gather to exchange ideas, share best practices, and learn from one another as well as industry experts. Beyond work, we value each other's company and often meet up at our favorite local spots for coffee, happy hour and entertainment.
Community is at the heart of what we do. As West Michiganders, this is our home, and we are committed to initiatives that support our neighbors and neighborhoods.
At 616 REALTY, we are proud to be part of the West Michigan community and strive to make a positive impact while building successful real estate careers.
Our Brand
Our brand will help your personal brand shine.
REAL
We are a friendly team that focuses on providing old-fashioned personal service to our customers. We believe in being at the forefront of cutting-edge technology and marketing practices, but we are first and foremost about building relationships and doing great work. We are the brokerage where agents cultivate their careers and where customers return time and time again for their real estate needs.
SIMPLE
Real estate transactions are complex and can be very stressful for buyers and sellers. We strive to eliminate the complexity and stress for our clients and our agents. We do this by providing a simple and straightforward approach throughout the entire brand experience.
LOCAL
616 REALTY was founded with a vision to be the region’s go-to hometown real estate brokerage. Our agents know what each neighborhood has to offer, and they have the resources to connect buyers and sellers with local stagers, lenders, contractors, and more. We're one of the fastest-growing and most respected firms in West Michigan. But, our intention has and is never to grow too big but rather, to grow just right.
PROFESSIONAL
At a time when a lot of people work remotely and connect online, we’ve made an important investment in a beautiful brick-and-mortar headquarters where people can connect in person. Our professionalism is also conveyed with our website, signage, and marketing materials. Our look is confident and distinct - bold, fresh and friendly.
Agent-Centric
Our Business Model
At 616 REALTY, our agent-centric model is built around one thing: your success. We prioritize providing our agents with all the essential resources and tools they need to reach their goals. Our lower fee structure sets us apart from other brokerages, giving our agents the flexibility and freedom to invest in what truly matters to them.
Want to know more? Learn about everything we offer our agents in our WORK WITH REAL guide.
Thanks for reaching out! We'll be in touch soon to schedule a time to get together.
Tools for success
Our Resources
We know that our agents are our most valuable asset and we are committed to providing them with the resources and tools they need to succeed. We believe that by providing our agents with these essential tools, we help them reach their personal and professional goals while providing our clients with the best possible experience.
24/7 Office Access
Agents have 24/7 keycard access to our office to drop in or meet clients at their convenience.
Dotloop
Streamline transactions by consolidating clients’ eSignatures, documents, and storage into a single secure platform.
Agent Portal
Password-protected resource site with marketing resources, templates, and materials.
Zillow Leads
We pay for Zillow Leads for our agents and can get you set up on multiple additional lead-generation websites.
In-House Marketing Services
We offer a variety of marketing packages that are carefully crafted to empower your business's growth and success.
Google Business Profile
We have optimized our online visibility, not only for 616 REALTY as a whole but for each agent as well.
Meetings & Professional Development
We routinely meet to share best practices and expand our opportunities for professional development.
Continuing Education
We provide you with the hours needed for continuing education requirements.
eRealEstateCoaching
The platform includes on-demand lead-gen coaching, downloads, marketing assets, weekly live coaching, and more.
Recruiting Incentive
We offer a $100 bonus every time an agent you recruit closes a deal for 2 years.
ProShop
Order branded marketing items and promotional products from our online store.
Facebook Group
A private group for everyone on our team to communicate, stay informed, ask questions, and get recommendations.
Affiliate Title Company
We’re proud to offer access to our affiliate title company, Transaction Title. These files can close at any Transnation location.
Announcement Templates
We provide you with a postcard, letter, and social media templates to announce that you’ve joined 616 REALTY.
Success Pack
Get started right away with a professional headshot, webpage, 250 business cards and 1 listing sign - on us.
Every step of the way
Our Support & Education
We provide you with a successful start, but we do not stop there. We offer ongoing education and support because we understand that support is key to your success.
The Path Performance Coaching platform offers on-demand video coaching lessons, downloads, webinars, podcasts and live coaching weekly to assist you with lead generation strategies, growing your sphere, improving your presentation skills, building systems, tapping into follow-up tools, learning time management strategies, and more.
We continually meet to share best practices and expand our opportunities for professional development. We often invite industry guest speakers to discuss topics such as business planning, title insurance, lead generation, new technologies, marketing, and a variety of other continuing education topics. We also offer continuing education opportunities and events throughout the year.
Take your real estate career to new heights with our 616 Realty Boot Camp! We created this to help elevate your skills in gaining clarity, creating processes, and maintaining consistency.
eRealEstateCoach Live Weekly Coaching:
Monday Momentum – The biggest and brightest ideas in the industry. We get together at the office to watch this one and discuss it in a small group.
Wednesday Workshop– Tech and marketing experts dive into the hottest real estate technologies and trends.
Friday Mastermind – a live podcast series with interviews of some of the biggest names in the industry.
Get quick information and answers when you need them by searching our Agent Knowledge Base.
In these sessions, we will share our business objectives, report on our accomplishments, share our knowledge, and support each other in achieving our goals.
Join a team that gets you.
We understand that choosing a real estate firm is a big decision. We're a locally owned, agent-centric brokerage that supports your success. When you join us, you'll be part of a supportive team in a fresh and professional environment. We've got your back with exceptional resources, low fees, tons of educational opportunities, and positive coaching experiences. Let's talk real success!
Scot Kellogg
Owner/Broker
Let's chat.
No obligation & confidential.
Thanks for reaching out! We'll be in touch soon to schedule a time to get together.
KEEP MORE
Our Commission Plans
Choose the plan that is right for YOU.
- Commission Split
- Program Fee
- Franchise Fee
- Success Fee
- E&O Insurance
- NAR, MAR, GRAR Dues
- Administrative Fee
- Team Member
100 Plan
-
- Commission Split 100% to Agent
- Program Fee $479 / month
- Franchise Fee Never
- Success Fee $0
- E&O Insurance $20 / month
- NAR, MAR, GRAR Dues Agent Pays
- Administrative Fee $245 / transaction
- Team Member $225 / month per member
895 Plan
-
- Commission Split 100% to Agent
- Program Fee $68 / month
- Franchise Fee Never
- Success Fee $895 / deal (caps at $8,950)
- E&O Insurance $20 / month
- NAR, MAR, GRAR Dues Agent Pays
- Administrative Fee $245 / transaction
Mentor Plan
-
- Commission Split 50% to Agent (caps at 5 deals)
- Program Fee $68 / month
- Franchise Fee Never
- Success Fee $0
- E&O Insurance $20 / month
- NAR, MAR, GRAR Dues Agent Pays
- Administrative Fee $245 / transaction
Our business model is .
The whole motto ‘work with real’ appealed to me. It is a professional but laid back community. It feels like a big brokerage branding-wise but has a small family style feel. The downtown presence is nice and we have a nice office space. Scot reaches out regularly. There are opportunities for coaching and improvement without the corporate feel... and without the corporate pressure.
Eldon Palmer
616 REALTY Agent
Shelley Silva
616 REALTY Agent
Lance Markoski
616 REALTY Agent
I love working for 616 REALTY; I have been with other brokers. Scot is down to earth and doesn't make anyone feel like he is above you. It feels like a small family type company. We all get along great and want to see each other succeed. We help each other out.
Pam Merriman
616 REALTY Agent
616 REALTY runs exactly how we would want it to if we were to start one from scratch. It gives you enough support structure, resources for branding and logos on the back end, and it gives you a lot of freedom to run your business the way you see fit.
Matt Mouser
616 REALTY Agent
Working as an agent you need support, education, mentors and sometimes immediate answers to questions that arise in the middle of a deal. I have all that and more at 616 REALTY. Because it is privately owned and operated, you keep more of your commissions without franchise fees and unnecessary overhead. The work environment is supportive, positive, creative and fun.
Charlene Hammontree
616 REALTY Agent
