Join a team that gets you.

We understand that choosing a real estate firm is a big decision. We're a locally owned, agent-centric brokerage that supports your success. When you join us, you'll be part of a supportive team in a fresh and professional environment. We've got your back with exceptional resources, low fees, tons of educational opportunities, and positive coaching experiences. Let's talk real success!

Scot-Kellogg

Scot Kellogg

Owner/Broker

Let's chat.

No obligation & confidential.

WORK WITH REAL

Join a team that gets you.

We understand that choosing a real estate firm is a big decision. We're a locally owned, agent-centric brokerage that supports your success. When you join us, you'll be part of a supportive team in a fresh and professional environment. We've got your back with exceptional resources, low fees, tons of educational opportunities, and positive coaching experiences. Let's talk real success!

Scot-Kellogg

Scot Kellogg

Owner/Broker

Let's chat.

No obligation & confidential.

Our Culture

We're about people.

Scot Kellogg, a West Michigan native from a family of builders, founded 616 REALTY. With a background in construction and a passion for real estate, Scot became a licensed Realtor® in 2001 and later obtained his broker's license in 2011.

In 2011, Scot established 616 REALTY with a dual purpose: to pursue his own real estate goals and to support other agents in growing their careers and businesses. He has fostered a welcoming environment that combines professionalism with a sense of family. Here, agents have the opportunity to develop their independent real estate practices while receiving support from like-minded individuals who are motivated and dedicated.

Today, our team at 616 REALTY consists of over 100 agents, each bringing their unique experiences and strengths to the firm. Together, we form an energetic team dedicated to delivering excellent service to our clients.

While we have individual businesses we also function as a cohesive team. We regularly gather to exchange ideas, share best practices, and learn from one another as well as industry experts. Beyond work, we value each other's company and often meet up at our favorite local spots for coffee, happy hour and entertainment.

Community is at the heart of what we do. As West Michiganders, this is our home, and we are committed to initiatives that support our neighbors and neighborhoods.

At 616 REALTY, we are proud to be part of the West Michigan community and strive to make a positive impact while building successful real estate careers.

Our Brand

Our brand will help your personal brand shine.

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REAL

We are a friendly team that focuses on providing old-fashioned personal service to our customers. We believe in being at the forefront of cutting-edge technology and marketing practices, but we are first and foremost about building relationships and doing great work. We are the brokerage where agents cultivate their careers and where customers return time and time again for their real estate needs.

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SIMPLE

Real estate transactions are complex and can be very stressful for buyers and sellers. We strive to eliminate the complexity and stress for our clients and our agents. We do this by providing a simple and straightforward approach throughout the entire brand experience.

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LOCAL

616 REALTY was founded with a vision to be the region’s go-to hometown real estate brokerage. Our agents know what each neighborhood has to offer, and they have the resources to connect buyers and sellers with local stagers, lenders, contractors, and more. We're one of the fastest-growing and most respected firms in West Michigan. But, our intention has and is never to grow too big but rather, to grow just right.

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PROFESSIONAL

At a time when a lot of people work remotely and connect online, we’ve made an important investment in a beautiful brick-and-mortar headquarters where people can connect in person. Our professionalism is also conveyed with our website, signage, and marketing materials. Our look is confident and distinct - bold, fresh and friendly.

Agent-Centric

Our Business Model

At 616 REALTY, our agent-centric model is built around one thing: your success. We prioritize providing our agents with all the essential resources and tools they need to reach their goals. Our lower fee structure sets us apart from other brokerages, giving our agents the flexibility and freedom to invest in what truly matters to them. 

Resources

Our resources include a great headquarters, team meetings, lead generation, success pack, website, agent portal, Dotloop, affiliate title agency, coaching, and much more.

Learn more

Flexibility

Work from our headquarters or from the comfort of your own home. Live coaching, remote resources, and the freedom to choose your own work environment are all available to you.
Learn more

More Income

Increase your income with no franchise fees and a 100% commission split. Choose the commission plan that is right for you.
Learn more

Want to know more? Learn about everything we offer our agents in our WORK WITH REAL guide.

Tools for success

Our Resources

We know that our agents are our most valuable asset and we are committed to providing them with the resources and tools they need to succeed. We believe that by providing our agents with these essential tools, we help them reach their personal and professional goals while providing our clients with the best possible experience.

Office
24/7 Office Access

Agents have 24/7 keycard access to our office to drop in or meet clients at their convenience. 

Dotloop
Dotloop

Streamline transactions by consolidating clients’ eSignatures, documents, and storage into a single secure platform. 

Agent Portal
Agent Portal

Password-protected resource site with marketing resources, templates, and materials.

Zillow (1)
Zillow Leads

We pay for Zillow Leads for our agents and can get you set up on multiple additional lead-generation websites.

Marketing
In-House Marketing Services

We offer a variety of marketing packages that are carefully crafted to empower your business's growth and success. 

Google
Google Business Profile

We have optimized our online visibility, not only for 616 REALTY as a whole but for each agent as well. 

Meetings
Meetings & Professional Development

We routinely meet to share best practices and expand our opportunities for professional development.

Con Ed
Continuing Education

We provide you with the hours needed for continuing education requirements.

Coaching
eRealEstateCoaching

The platform includes on-demand lead-gen coaching, downloads, marketing assets, weekly live coaching, and more.

Recruit Incentive
Recruiting Incentive

We offer a $100 bonus every time an agent you recruit closes a deal for 2 years.

Apparel
ProShop

Order branded marketing items and promotional products from our online store.

Facebook
Facebook Group

A private group for everyone on our team to communicate, stay informed, ask questions, and get recommendations.

Title Insurance
Affiliate Title Company

We’re proud to offer access to our affiliate title company, Transaction Title. These files can close at any Transnation location.

Announcement
Announcement Templates

We provide you with a postcard, letter, and social media templates to announce that you’ve joined 616 REALTY. 

Success Pack (1)
Success Pack

Get started right away with a professional headshot, webpage, 250 business cards and 1 listing sign - on us.

professional

Our Headquarters

Our headquarters at 1171 Plainfield Avenue NE in Grand Rapids is a great place to work and meet with clients. We purchased our iconic building, located in the Creston / North Quarter Business District, in 2017. In 2018, at the 29th annual Neighborhood Business Awards, we were honored for Best Interior Renovation. Here are just some of the features of our great headquarters:

24/7 key card office access
Client meeting areas
Conference rooms
Complimentary beverages
Flex office space
Private workspaces
Multifunctional printer
Support Staff
Every step of the way

Our Support & Education

We provide you with a successful start, but we do not stop there. We offer ongoing education and support because we understand that support is key to your success.

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The Path Performance Coaching platform offers on-demand video coaching lessons, downloads, webinars, podcasts and live coaching weekly to assist you with lead generation strategies, growing your sphere, improving your presentation skills, building systems, tapping into follow-up tools, learning time management strategies, and more.

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We continually meet to share best practices and expand our opportunities for professional development. We often invite industry guest speakers to discuss topics such as business planning, title insurance, lead generation, new technologies, marketing, and a variety of other continuing education topics. We also offer continuing education opportunities and events throughout the year.

1

Take your real estate career to new heights with our 616 Realty Boot Camp! We created this to help elevate your skills in gaining clarity, creating processes, and maintaining consistency.

4

eRealEstateCoach Live Weekly Coaching:

Monday Momentum – The biggest and brightest ideas in the industry. We get together at the office to watch this one and discuss it in a small group.

Wednesday Workshop– Tech and marketing experts dive into the hottest real estate technologies and trends.

Friday Mastermind – a live podcast series with interviews of some of the biggest names in the industry.

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Get quick information and answers when you need them by searching our Agent Knowledge Base.

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In these sessions, we will share our business objectives, report on our accomplishments, share our knowledge, and support each other in achieving our goals.

5

Get quick information and answers when you need them by searching our Agent Knowledge Base.

2

In these sessions, we will share our business objectives, report on our accomplishments, share our knowledge, and support each other in achieving our goals.

1

Take your real estate career to new heights with our 616 Realty Boot Camp! We created this to help elevate your skills in gaining clarity, creating processes, and maintaining consistency.

6

The Path Performance Coaching platform offers on-demand video coaching lessons, downloads, webinars, podcasts and live coaching weekly to assist you with lead generation strategies, growing your sphere, improving your presentation skills, building systems, tapping into follow-up tools, learning time management strategies, and more.

4

eRealEstateCoach Live Weekly Coaching:

Monday Momentum – The biggest and brightest ideas in the industry. We get together at the office to watch this one and discuss it in a small group.

Wednesday Workshop– Tech and marketing experts dive into the hottest real estate technologies and trends.

Friday Mastermind – a live podcast series with interviews of some of the biggest names in the industry.

3

We continually meet to share best practices and expand our opportunities for professional development. We often invite industry guest speakers to discuss topics such as business planning, title insurance, lead generation, new technologies, marketing, and a variety of other continuing education topics. We also offer continuing education opportunities and events throughout the year.

KEEP MORE

Our Commission Plans

Choose the plan that is right for YOU.

 

   

  • Commission Split
  • Program Fee
  • Franchise Fee
  • Success Fee
  • E&O Insurance
  • NAR, MAR, GRAR Dues
  • Administrative Fee
  • Team Member
100 Plan

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  • Commission Split 100% to Agent
  • Program Fee $495 / month
  • Franchise Fee Never
  • Success Fee $0
  • E&O Insurance $25 / month
  • NAR, MAR, GRAR Dues Agent Pays
  • Administrative Fee $245 / transaction
  • Team Member $225 / month per member
Cap Plan

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  • Commission Split 100% to Agent
  • Program Fee $68 / month
  • Franchise Fee Never
  • Success Fee $995 / deal (caps at $8,950)
  • E&O Insurance $25 / month
  • NAR, MAR, GRAR Dues Agent Pays
  • Administrative Fee $245 / transaction
Mentor Plan

-

  • Commission Split 50% to Agent (caps at 5 deals)
  • Program Fee $68 / month
  • Franchise Fee Never
  • Success Fee $0
  • E&O Insurance $25 / month
  • NAR, MAR, GRAR Dues Agent Pays
  • Administrative Fee $245 / transaction

Our business model is .

Your Success

Ultimately, your decision comes down to two questions:

What firm will give me the best opportunities for success?

Does the firm fit with who I am and with my values?

Let's grab coffee.

No obligation & confidential.

 

 

We’re here to answer any questions and help you make the decision that’s right for you.

Keeping it real is where we’re at.