Online Lead Generation
Veterans United Realty
Veterans United Realty is an affiliate of Veterans Home Mortgage and they specialize in VA loans. The leads that come in have already been approved for a VA loan and are relocating to your area. They are looking for agents with some experience helping VA buyers and good reviews.
Ready Connect Concierge (OPCity)
Ready Connect Concierge is owned by Realtor.com. They nurture the leads to the time when they are ready to see properties or list their home. They then refer them out to a group of agents. The first agent to respond is rewarded with the referral.
HomeLight
HomeLight utilizes an algorithm that matches buyers and sellers with agents based on their experience and the areas indicated as a specialty in their bios. They look through statistics like the number of transactions, your average list-to-sale price percentages and what people say about you via reviews.
OJO
Ojo is looking for agents with at least three years of experience and a minimum of 25 transactions in the past 12 months. They require a 30 percent referral fee. They provide high-quality leads but also have more stringent participation requirements.
Estately
A minimum of three years of experience is required. They only partner with a few agents in each market and require a 30 percent referral fee on closed transactions.
Upnest
UpNest is a source for listing leads. They require a minimum of three years’ experience and at least six transactions in the past 12 months. You compete for the listing with other agents that UpNest in forms about the opportunity. You compete via a proposal that is submitted to the seller or buyer outlining your services and what you will provide. The proposal includes any reductions in commission you are willing to make to secure the business.
Agent Pronto
No minimum requirements to join, and they focus on your Agent Pronto profile page as a way for you to win these referrals. Potential buyers will review your Agent Pronto profile and they will decide based on your specialties.
Fast Expert
Fast Expert requires you to be in the top 5 percent for transactions in your local market to qualify to receive leads from them. The agent’s profile, online presence and past performance are all factors they use to choose who receives their referrals.
Rocket Homes
Owned by Rocket Mortgage, these are typically leads that have been pre-approved for a home loan. They normally look for agents with a minimum of 24 months’ experience and at least eight transactions in the past 12 months.
Referral Exchange
Referral Exchange’s exclusive real estate agent network sources the highest quality referrals in the industry, then deliver a warm handoff to clients ready to begin their buying / selling process.