What are the standards/timeframes for promotion of unlisted and listed properties?

If a listing agreement hasn’t been signed, the agent may advertise the property with the seller’s written consent (including placement of a sign and/or social media). There is risk in this practice since a contractual relationship doesn’t exist and another agent could approach the seller directly either to present an offer or to discuss a listing agreement.

Once an exclusive right to sell listing agreement has been signed, the listing must be submitted to the MLS within 1 calendar day from the date that marketing begins (a sign is considered marketing) OR within 3 business days if no marketing is occurring (whichever occurs first).

GRAR offers a Delay of Submission of Listing to the MLS option if the listing is unable to be submitted within 3 business days due to repairs, staging, photography, etc., however, all marketing (including signs) is prohibited until the listing has been submitted to the MLS. To take advantage of this option, the  Delays & Coming Soon Addendum is required.

A Coming Soon status is now available as well. A listing may appear in the Coming Soon status for up to 7 calendar days from the start date on the Listing Agreement. The listing will automatically transition from a Coming Soon status to an Active status on the MLS when it reaches its On Market Date. Listings in a Coming Soon status may not be shown by anyone, including the Listing Agent/Broker. This includes open houses. To take advantage of this option, the Delays & Coming Soon Addendum is required.

If the seller has signed a listing agreement, but requested in writing that it not be submitted to the MLS (without prompting to do so by the agent/broker), then it is deemed an Office Exclusive Listing and would only be promoted internally within the listing brokerage and to the brokerage’s existing clients (no public advertising or signs are permitted).