Join a team that gets you.
Scot Kellogg
Owner/Broker
Let's Chat
Our
Culture
Scot Kellogg, a West Michigan native from a family of builders, founded 616 REALTY. With a background in construction and a passion for real estate, Scot became a licensed Realtor® in 2001 and later obtained his broker's license in 2011.
In 2011, Scot established 616 REALTY with a dual purpose: to pursue his own real estate goals and to support other agents in growing their careers and businesses. He has fostered a welcoming environment that combines professionalism with a sense of family. Here, agents have the opportunity to develop their independent real estate practices while receiving support from like-minded individuals who are motivated and dedicated.
Today, our team at 616 REALTY consists of over 100 agents, each bringing their unique experiences and strengths to the firm. Together, we form an energetic team dedicated to delivering excellent service to our clients.
While we have individual businesses we also function as a cohesive team. We regularly gather to exchange ideas, share best practices, and learn from one another as well as industry experts. Beyond work, we value each other's company and often meet up at our favorite local spots for coffee, happy hour and entertainment.
Community is at the heart of what we do. As West Michiganders, this is our home, and we are committed to initiatives that support our neighbors and neighborhoods.
At 616 REALTY, we are proud to be part of the West Michigan community and strive to make a positive impact while building successful real estate careers.
Our Brand
Our brand will help your personal brand shine.
REAL
We are a friendly team that focuses on providing old-fashioned personal service to our customers. We believe in being at the forefront of cutting-edge technology and marketing practices, but we are first and foremost about building relationships and doing great work. We are the brokerage where agents cultivate their careers and where customers return time and time again for their real estate needs.
SIMPLE
Real estate transactions are complex and can be very stressful for buyers and sellers. We strive to eliminate the complexity and stress for our clients and our agents. We do this by providing a simple and straightforward approach throughout the entire brand experience.
LOCAL
616 REALTY was founded with a vision to be the region’s go-to hometown real estate brokerage. Our agents know what each neighborhood has to offer, and they have the resources to connect buyers and sellers with local stagers, lenders, contractors, and more. We’re one of the fastest-growing and most respected firms in West Michigan. But, our intention has and is never to grow too big but rather, to grow just right.
PROFESSIONAL
Agent-Centric
Our Business Model
At 616 REALTY, our agent-centric model is built around one thing: your success. We prioritize providing our agents with all the essential resources and tools they need to reach their goals. Our lower fee structure sets us apart from other brokerages, giving our agents the flexibility and freedom to invest in what truly matters to them.
Resources
Our resources include a great headquarters, team meetings, lead generation, success pack, website, agent portal, Dotloop, affiliate title agency, coaching, and much more.Flexibility
Work from our headquarters or from the comfort of your own home. Live coaching, remote resources, and the freedom to choose your own work environment are all available.More Income
Increase your income with no franchise fees and a 100% commission split. Choose the commission plan that is right for you.
Want to know more? Learn about everything we offer our agents in our WORK WITH REAL guide.
Our Resources
Tools for success
24/7 Office Access
Agents have 24/7 keycard access to our office to drop in or meet clients at their convenience.
Dotloop
Streamline transactions by consolidating clients’ eSignatures, documents, and storage into a single secure platform.
Agent Portal
Password-protected resource site with marketing resources, templates, and materials.
Zillow Leads
We pay for Zillow Leads for our agents and can get you set up on multiple additional lead-generation websites.
In-House Marketing Services
We offer a variety of marketing packages that are carefully crafted to empower your business’s growth and success.
Google Business Profile
We have optimized our online visibility, not only for 616 REALTY as a whole but for each agent as well.
Meetings & Professional Development
We routinely meet to share best practices and expand our opportunities for professional development.
Continuing Education
We provide you with the hours needed for continuing education requirements.
eRealEstateCoaching
The platform includes on-demand lead-gen coaching, downloads, marketing assets, weekly live coaching, and more.
Recruiting Incentive
We offer a $100 bonus every time an agent you recruit closes a deal for 2 years.
Facebook Group
A private group for everyone on our team to communicate, stay informed, ask questions, and get recommendations.
ProShop
Order branded marketing items and promotional products from our online store.
Affiliate Title Company
We’re proud to offer access to our affiliate title company, Transaction Title. These files can close at any Transnation location.
Announcement Templates
We provide you with a postcard, letter, and social media templates to announce that you’ve joined 616 REALTY.
Success Pack
Get started right away with a professional headshot, webpage, 250 business cards and 1 listing sign-on us.
Our Headquarters
Our Support & Education
EVERY STEP OF THE WAY
We provide you with a successful start, but we do not stop there. We offer ongoing education and support because we understand that support is key to your success.
KEEP MORE
Our Commission Plans
| 100 Plan | Cap Plan | Mentor Plan | |
|---|---|---|---|
| Commission Split | 100% to Agent | 100% to Agent | 50% to Agent (caps at 5 deals) |
| Program Fee | $495 / month | $68 / month | $68 / month |
| Franchise Fee | Never | Never | Never |
| Success Fee | $0 | $995 / deal (caps at $8,950) | $0 |
| E&O Insurance | $25 / month | $25 / month | $25 / month |
| NAR, MAR, GRAR Dues | Agent Pays | Agent Pays | Agent Pays |
| Administrative Fee | $245 / transaction | $245 / transaction | $245 / transaction |
| Team Member | $225 / month per member |
AGENT-CENTRIC
Our business model is
Working as an agent you need support, education, mentors and sometimes immediate answers to questions that arise in the middle of a deal. I have all that and more at 616 REALTY. Because it is privately owned and operated, you keep more of your commissions without franchise fees and unnecessary overhead. The work environment is supportive, positive, creative and fun.
Charlene Hammontree
616 REALTY is an amazing brokerage! Scot leads his team of agents with so much knowledge and compassion, and truly supports each individual any way he can. The agents in the office are insightful, energetic and ambitious, and I love working alongside them! There is a team atmosphere throughout the office and it’s a very exciting place to work. 616 REALTY offers endless opportunities to get involved with the community and make a difference. It’s the best place to call home.
Chelsea Dubay
616 REALTY runs exactly how we would want it to if we were to start one from scratch. It gives you enough support structure, resources for branding and logos on the back end, and it gives you a lot of freedom to run your business the way you see fit.
Matt Mouser
I love working for 616 REALTY; I have been with other brokers. Scot is down to earth and doesn't make anyone feel like he is above you. It feels like a small family type company. We all get along great and want to see each other succeed. We help each other out.
Pam Merriman
I have been in the business long enough to know the big brokerages aren’t for me. Scot is a great dude. He built this business from scratch, and 616 REALTY offers the calm, honest, down-to-earth atmosphere that I prefer to work in.
Lance Markoski
I feel very lucky to be part of the 616 REALTY team and to work with Broker, Scot Kellogg. He has been so positive. He supports his agents and has their backs; 616 REALTY is doing so well because of Scot's leadership and his desire to make 616 the absolute best with a top notch management team, cutting edge technology, and meeting to keep the agents updated on new items. It is extremely progressive, and I feel like I am really, really blessed to land this job at such a good company.
Shelley Silva
The whole motto ‘work with real’ appealed to me. It is a professional but laid back community. It feels like a big brokerage branding-wise but has a small family style feel. The downtown presence is nice and we have a nice office space. Scot reaches out regularly. There are opportunities for coaching and improvement without the corporate feel... and without the corporate pressure.
Eldon Palmer
Your
Success
What firm will give me the best opportunities for success?
Does the firm fit with who I am and with my values?
We’re here to answer any questions and help you make the decision that’s right for you.
Keeping it real is where we’re at.