Last updated: 11/12/25
1. Introduction
616 REALTY (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy describes how we collect, use, disclose, and protect personal information through our website at www.616realty.com (the “Website”) and in our business dealings. By accessing or using our Website, you accept the practices described in this policy.
2. Who We Are
616 REALTY (address: 1171 Plainfield Ave NE, Grand Rapids, MI 49503; contact email: info@616realty.com) is a real estate brokerage serving Michigan and beyond. If you have any questions about this Privacy Policy or our data practices, please contact us at the details above.
3. Information We Collect
We collect personal information you provide to us, as well as information that is automatically collected when you use the Website. Typical categories include:
- Information you voluntarily provide: name, email address, phone number, postal address, property details, comments or inquiries, etc.
- Usage and technical information: IP address, browser type, device identifiers, operating system, pages visited, time and date of access, referral/exit pages, cookies and similar tracking technologies.
- Additional information you supply: if you subscribe to our newsletter, register for events, request a consultation, upload documents, or use interactive features.
4. How We Collect Information
We collect information:
- directly from you when you fill out a form, request services, sign up for newsletters, communicate with us, etc.
- automatically via your interaction with the Website (for example, through cookies, log files, analytics tools).
- from third-party sources as permitted by law (for example, publicly available records or marketing/analytic partners).
5. How We Use Your Information
We use the personal information we collect for purposes such as:
- to provide, maintain, and improve our services and Website;
- to respond to your inquiries and requests;
- to send you newsletters, marketing communications, or event invitations (where you’ve opted in or as permitted by applicable law);
- to analyze and understand how our Website is used and develop new features and services;
- to comply with legal obligations, enforce our terms, and protect our rights, property, or safety and the rights of others.
6. Disclosure of Your Information
We may disclose your personal information:
- to our affiliates, service providers, vendors, and contractors who perform business functions on our behalf (such as hosting, analytics, email services, or text messaging platforms);
- when required or permitted by law (e.g., in response to a subpoena or other legal process, to protect rights or safety);
- in connection with a sale, merger, acquisition, or other corporate change (in which case you will be notified).
We do not sell your personal information for monetary consideration unless we explicitly notify you and give you the opportunity to opt out.
Text Messaging Privacy: All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
7. Cookies and Similar Tracking Technologies
We use cookies and similar technologies to recognize your device, facilitate access to and use of the Website, perform analytics, personalize content, and support advertising where permitted. You may disable cookies in your browser settings, but doing so may affect Website functionality.
8. Your Rights
Depending on your jurisdiction and applicable law (e.g., CCPA/CPRA, GDPR), you may have rights such as:
- the right to access or receive a copy of personal information we hold about you;
- the right to correct or update your personal information;
- the right to request deletion of your personal information;
- the right to object to or restrict processing;
- the right to opt out of certain disclosures or sales of personal information;
- the right to withdraw consent (where processing is based on consent);
- the right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us at the details above. We may require verification of your identity before fulfilling your request.
8.1 Mobile Messaging Programs
616 REALTY operates two separate mobile messaging programs that individuals may choose to opt into:
1. Contractor Messaging Program (Agents & Internal Contractors)
This program delivers operational and agent-specific text messages, such as reminders, required documentation requests, compliance updates, and other work-related communications necessary for your relationship with 616 REALTY. These are non-marketing messages. Message frequency may vary.
2. Buyer & Seller Messaging Program
This program provides real estate service–related texts, including appointment updates, showing confirmations, transaction reminders, property notifications, or other communications necessary to assist buyers and sellers. Marketing messages are only sent if separate express consent is provided. Message frequency may vary.
Opt-Out & Support
You may opt out of receiving text messages at any time by replying STOP to any message or email admins@616realty.com to opt-out. Standard message and data rates may apply.
Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
9. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy and in accordance with applicable law. After that, we securely delete or de-identify the information.
10. Data Security
We implement reasonable technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or storage method is 100% secure.
11. International Transfers
If you are located outside the United States, your personal information may be transferred to, stored, and processed in the United States or other countries. Where required by law, appropriate safeguards will be applied.
12. Third-Party Links and Services
Our Website may contain links to or integrate with third-party websites, plug-ins, or services (e.g., Google Analytics, social media, advertising networks). These third parties may collect data about you according to their own privacy policies, which we do not control.
13. Children’s Privacy
Our Website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that such information has been collected without parental consent, we will delete it promptly.
14. Changes to This Privacy Policy
We may update this policy from time to time. When we do, we will revise the “Last updated” date above and post the updated policy on our Website. Material changes may be communicated by additional notice where legally required.
15. How to Contact Us
616 REALTY
1171 Plainfield Ave NE
Grand Rapids, MI 49503
Email: info@616realty.com
Phone: 616-272-3707