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24/7 Office Access

Agents have 24/7 keycard access to our office to drop in or meet clients at their convenience. 

Announcement Templates

We provide you with a postcard, letter, and social media templates to announce that you’ve joined 616 REALTY.

Dotloop

Streamline transactions by consolidating clients’ eSignatures, documents, and storage into a single secure platform. 

Agent Portal

Password-protected resource site with marketing resources, templates, and materials.

Zillow Leads

We pay for Zillow Leads for our agents and can get you set up on multiple additional lead-generation websites.

In-House Marketing Services

We offer a variety of marketing packages that are carefully crafted to empower your business’s growth and success.

Google Business Profile

We have optimized our online visibility, not only for 616 REALTY as a whole but for each agent as well.

Meetings & Professional Development

We routinely meet to share best practices and expand our opportunities for professional development.

Continuing Education

We provide you with the hours needed for continuing education requirements.

eRealEstateCoaching

The platform includes on-demand lead-gen coaching, downloads, marketing assets, weekly live coaching, and more.

Recruiting Incentive

We offer a $100 bonus every time an agent you recruit closes a deal for 2 years.

Facebook Group

A private group for everyone on our team to communicate, stay informed, ask questions, and get recommendations.

ProShop

Order branded marketing items and promotional products from our online store.

Affiliate Title Company

We’re proud to offer access to our affiliate title company, Transaction Title. These files can close at any Transnation location.

Success Pack

Get started right away with a professional headshot, webpage, 250 business cards and 1 listing sign-on us.

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Our Headquarters

Our headquarters at 1171 Plainfield Avenue NE in Grand Rapids is a great place to work and meet with clients. We purchased our iconic building, located in the Creston / North Quarter Business District, in 2017. In 2018, at the 29th annual Neighborhood Business Awards, we were honored for Best Interior Renovation. Here are just some of the features of our great headquarters:

24/7 key card office access

Client meeting areas

Conference rooms

Complimentary beverages

Flex office space

Private workspaces

Multifunctional printer

Support Staff

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Our Support & Education

We provide you with a successful start, but we do not stop there. We offer ongoing education and support because we understand that support is key to your success.

  • Coaching Platform

    The Path Performance Coaching platform offers on-demand video coaching lessons, downloads, webinars, podcasts and live coaching weekly to assist you with lead generation strategies, growing your sphere, improving your presentation skills, building systems, tapping into follow-up tools, learning time management strategies, and more.

    The Path

  • Bootcamp

    Take your real estate career to new heights with our 616 Realty Boot Camp! We created this to help elevate your skills in gaining clarity, creating processes, and maintaining consistency.

    616 Realty

  • The Client Portal

    Get quick information and answers when you need them by searching our Agent Knowledge Base.

    616 Realty

  • Professional Development

    We continually meet to share best practices and expand our opportunities for professional development. We often invite industry guest speakers to discuss topics such as business planning, title insurance, lead generation, new technologies, marketing, and a variety of other continuing education topics. We also offer continuing education opportunities and events throughout the year.

    616 Realty

  • Live Weekly Coaching

    4 eRealEstateCoach Live Weekly Coaching: Monday Momentum – The biggest and brightest ideas in the industry. We get together at the office to watch this one and discuss it in a small group. Wednesday Workshop– Tech and marketing experts dive into the hottest real estate technologies and trends. Friday Mastermind – a live podcast series with interviews of some of the biggest names in the industry.

    616 Realty

  • Accountability Group

    In these sessions, we will share our business objectives, report on our accomplishments, share our knowledge, and support each other in achieving our goals.

    616 Realty

KEEP MORE

Our Commission Plans

Choose the plan that is right for YOU.

100 PlanCap PlanMentor Plan
Commission Split100% to Agent100% to Agent50% to Agent (caps at 5 deals)
Program Fee
$495 / month$68 / month$68 / month
Franchise FeeNeverNeverNever
Success Fee
$0$995 / deal (caps at $8,950)$0
E&O Insurance$25 / month$25 / month$25 / month
NAR, MAR, GRAR Dues
Agent PaysAgent PaysAgent Pays
Administrative Fee$245 / transaction$245 / transaction$245 / transaction
Team Member
$225 / month per member

AGENT-CENTRIC

Our business model is

    Working as an agent you need support, education, mentors and sometimes immediate answers to questions that arise in the middle of a deal. I have all that and more at 616 REALTY. Because it is privately owned and operated, you keep more of your commissions without franchise fees and unnecessary overhead. The work environment is supportive, positive, creative and fun.

    Charlene Hammontree

    Charlene Hammontree, Associate Broker, REALTOR®

    616 REALTY is an amazing brokerage! Scot leads his team of agents with so much knowledge and compassion, and truly supports each individual any way he can. The agents in the office are insightful, energetic and ambitious, and I love working alongside them! There is a team atmosphere throughout the office and it’s a very exciting place to work. 616 REALTY offers endless opportunities to get involved with the community and make a difference. It’s the best place to call home.

    Chelsea Dubay

    Chelsea Dubay, REALTOR®

    616 REALTY runs exactly how we would want it to if we were to start one from scratch. It gives you enough support structure, resources for branding and logos on the back end, and it gives you a lot of freedom to run your business the way you see fit.

    Matt Mouser

    Matt Mouser

    I love working for 616 REALTY; I have been with other brokers. Scot is down to earth and doesn't make anyone feel like he is above you. It feels like a small family type company. We all get along great and want to see each other succeed. We help each other out.

    Pam Merriman

    Pam Merriman

    I have been in the business long enough to know the big brokerages aren’t for me. Scot is a great dude. He built this business from scratch, and 616 REALTY offers the calm, honest, down-to-earth atmosphere that I prefer to work in.

    Lance Markoski

    Lance Markoski

     I feel very lucky to be part of the 616 REALTY team and to work with Broker, Scot Kellogg. He has been so positive. He supports his agents and has their backs; 616 REALTY is doing so well because of Scot's leadership and his desire to make 616 the absolute best with a top notch management team, cutting edge technology, and meeting to keep the agents updated on new items. It is extremely progressive, and I feel like I am really, really blessed to land this job at such a good company.

    Shelley Silva

    Shelley Silva

    The whole motto ‘work with real’ appealed to me. It is a professional but laid back community. It feels like a big brokerage branding-wise but has a small family style feel. The downtown presence is nice and we have a nice office space. Scot reaches out regularly. There are opportunities for coaching and improvement without the corporate feel... and without the corporate pressure.

    Eldon Palmer

    Eldon Palmer, REALTOR®

Contact Us Today

Your Success

Ultimately, your decision comes down to two questions:

  1. What firm will give me the best opportunities for success?
  2. Does the firm fit with who I am and with my values?